Do you dream of becoming an influencer, YouTuber, TikToker, or podcaster? Do you want to turn your passion for social media into a successful and profitable career? Are you eager to build your personal brand, launch a business, or manage the digital presence of a company or organization? If so, the Social Media and Digital Marketing program at Andrzej Frycz Modrzewski Krakow University is the perfect choice for you!
Learn from top industry professionals – gain insights from marketing experts, PR specialists, and social media influencers who will teach you their proven strategies for success.
Master the three keys to social media success – you will learn:
How to build your brand, create compelling content, and develop winning social media strategies.
How to monetize your online presence and manage the financial side of social media.
How to effectively market yourself, your company, or your clients on digital platforms.
Hands-on, practical learning – participate in workshops, labs, and real-world projects to develop skills in branding, content creation, influencer marketing, and digital strategy.
Gain essential business and marketing knowledge – understand analytics, e-commerce, personal and corporate branding, and how to apply them to real-world digital marketing campaigns.
Learn how to turn creativity into profit – discover business models behind social media success, so you can create a sustainable and lucrative career in digital marketing.
With a BA degree in Social Media and Digital Marketing, you won’t just have a job —you’ll have the skills to make money doing what you love! This program ensures you gain practical knowledge and industry-ready expertise that will allow you to:
Build your own brand and monetize your content – become a successful influencer, podcaster, YouTuber, TikToker, or social media entrepreneur.
Work in digital marketing and PR – join marketing agencies, public relations firms, or corporate marketing teams as a specialist in social media, digital branding, or online advertising.
Manage social media channels for brands – become a social media manager, digital strategist, or content creator for companies, startups, and organizations.
Develop expertise in e-commerce and online business – create and manage profitable digital marketing campaigns for brands and businesses.
Become a media specialist – produce and promote digital content, campaigns, and online storytelling that engage audiences.
Launch your own social media agency – offer consulting, branding, and marketing services to companies looking to grow their online presence.
With this degree, you will be fully equipped to turn your creativity and digital skills into a thriving career in the world of social media!
You are creative, dynamic, and excited about new technologies and trends.
You want practical, hands-on studies that will help you achieve your dream of becoming a successful online creator or social media entrepreneur.
You are eager to gain real-world knowledge from top industry professionals who have already built successful careers in social media.
Turn your passion into a profession – start your journey in Social Media and Digital Marketing today!
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 22 536 54 88
By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
| Year of study | Annually | Per semester* |
| I | 2400 € | 1350 € |
| II | 2400 € | 1350 € |
| III | 2400 € | 1350 € |
| Year of study | Annually | Per semester* |
| I | 3400 € | 1850 € |
| II | 3400 € | 1850 € |
| III | 3400 € | 1850 € |
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.
Any student who has achieved a high grade point average may apply for a merit-based scholarship.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.
The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.
A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.
Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.
A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.
In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.
Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.
In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.
Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities
In 2024, we spent nearly PLN 8,800,000 on scholarships.